11-14 January 2018


Autosport 2017

Latest show news



This year a host of driver Q&As will take place on the Pirelli stand featuring some of the company’s top British stars, who have distinguished themselves through their use of Pirelli tyres throughout the 2016 season. These include GT driver Alexander Sims, the winner of last year’s Spa 24 Hours, British GT champion Derek Johnston, McLaren Autosport BRDC Award winner Lando Norris and GT Cup winner Jordan Witt, among a number of others.

Also making an appearance will be Pirelli’s motorsport director Paul Hembery, who is in charge of all Pirelli’s motorsport activities. He will be talking about what competition means to Pirelli and previewing the season ahead. Paul will also be available for interview, by prior arrangement.

Pirelli has renewed its contract with Formula 1, the pinnacle of motorsport, with a brand new range of wider tyres showcasing redesigned compounds and constructions to cope with significantly increased cornering speeds thanks to revolutionary new technical regulations. At the end of next month, the new cars and tyres will be seen together for the first time at the first of two pre-season tests in Barcelona.

But Pirelli is involved in so much more than just Formula 1, counting nearly 300 championships within its varied motorsport portfolio on both two and four wheels. This year the Italian tyre manufacturer celebrates 110 years in motorsport, following on from its historic victory at the 1907 Peking to Paris race.

To celebrate its involvement in racing, Pirelli will welcome Alexander Sims, Derek Johnston, Lando Norris and Jordan Witt to its stand at the Autosport Show, where they will be quizzed by blogger and racing driver Archie Hamilton: the grandson of 1953 Le Mans winner Duncan Hamilton. One day, he too would like try and triumph at the 24 hours.

Sims is a leading GT driver and won the Spa 24 Hours in 2016 on Pirelli tyres in his role as factory driver for BMW. He’s also got experience of the British GT Championship, where he drove a Lamborghini Huracan last year.

Johnston won the British GT Championship last year, for which Pirelli is the sole tyre supplier. He raced the TF Sport-run Aston Martin Vantage GT3 with reigning champion Jonny Adam.

Norris is one of the world’s most promising young drivers, and recently won the prestigious McLaren Autosport BRDC Award. He starred in numerous races during 2016, including the Pirelli-supplied Macau Grand Prix and BRDC British Formula 3 Championship.

Witt is an up-and-coming figure in GT racing, and really made a name for himself in 2016 with a string of impressive displays on his way to winning the GT Cup, which is also supplied by Pirelli.

Each Q&A will be streamed live on the Pirelli Facebook page, and motorsport fans can submit their questions for each of the drivers, as well as Paul Hembery via Facebook. Paul and the drivers will all be interviewed on the Pirelli stand between 12.00 and 14.00 on Thursday January 12, while Paul will also be making an appearance on the main Autosport stage at 10.30 on the same day, as well as at the Tech Talk show in Hall 7 at 16.00.

Pirelli will be located on Stand 6150 in Hall 6, with a wide range of cars and tyres on display to highlight its role as the global tyre company that is most prominently involved and committed to motorsport.

One of the new 2017 Formula 1 tyres will be shown, allowing people to see the new look for grand prix racing up close and personal. As well as that, there will be a selection of Pirelli’s renowned P Zero road car tyres, reinforcing the obvious links between road and track. Alongside those will be a display of competition tyres, such as those used for GT racing and rallying, as well as historic motorsport.

The actual vehicles on display at the stand will include an Aston Martin GT3 car, a BRDC Formula 3 single-seater, an LMP3 Cup Championship car and a British superbike: underlining the multiplicity of Pirelli’s motorsport campaigns in the United Kingdom.

Activities on the stand include Pirelli’s Formula 1 simulator, a Batak reaction test game, a pit stop challenge and a photo wall for selfie opportunities.

Pirelli’s motorsport director Paul Hembery commented: “Autosport International is always a great opportunity to start the motorsport season by catching up on the latest news and taking a look at some of the newest products. At Pirelli that’s no exception, so we’re looking forward to showcasing our most recent developments and sharing our thoughts on the year to come, as well celebrating the achievements of the drivers who have accomplished so much with us over the previous season.”

Pirelli UK has prepared a media kit for the Autosport International show, detailing all of the company’s British motorsport commitments for the year ahead. Copies will be available in the Birmingham NEC media centre, but please request an electronic copy if you require one.




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