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YOKOHAMA TO LAUNCH NEW TYRES AT AUTOSPORT INTERNATIONAL09-Jan-2017
At the start of its centenary year, Yokohama will launch a host of new high performance tyres for motorsport, road and off-road use at Autosport International, Europe’s largest indoor pre-season motorsport event, at the NEC, Birmingham next week.
A specifically designed road-legal race tyre, the ADVAN A052 will make its UK debut. For sports, tuned and performance car drivers, the new ADVAN Fleva V701 will also be on display. Finally, for drivers of SUVs and high performance off-road vehicles, the new Geolandar A/T G015 will also be revealed.
“As Japan’s oldest tyre manufacturer, Yokohama celebrates its centenary year in 2017 so it is only fitting that we will be kicking off the year at Autosport International with so many new and exciting product launches,” comments David Seward, managing director of Yokohama HPT. “Not only are our premium road tyres being selected as original equipment by a growing number of leading vehicle manufacturers, our motorsport tyres remain incredibly popular with those looking for the ultimate competitive performance. These new tyres are sure to add to this appeal.”
As well as seeing Yokohama’s new road and race tyres, visitors to the company’s stand – 2750, in Hall 20 will be able to immerse themselves and experience the thrills and exhilaration of a Special Circuit hot lap within the Nűrburgring in an exclusive virtual reality simulator. Visitors will be able to log their lap times, and the winner of the fastest lap of each day will win some exclusive Yokohama merchandise.
Yokohama HPT Ltd is the UK distributor of passenger car, 4x4 and motorsport tyres from Japanese manufacturer Yokohama, the oldest Japanese and world’s eighth largest tyre manufacturer.
Many vehicle manufacturers around the world select Yokohama tyres as original equipment on their cars including most Japanese and a growing number of premium European makers including Mercedes-Benz, Audi and Porsche.
The company’s products have developed an enviable reputation with performance enthusiasts which reflect its motorsport pedigree. Indeed, in addition to its use in the FIA World Touring Car series, Yokohama tyres are used by competitors in more than 26 motorsport championships in the UK in 2016.
Alongside its high-profile motorsport activities, Yokohama is the official shirt partner of Chelsea FC, until 2020, giving the brand further extensive global exposure.