Millers Oils has provided support to a number of drivers and teams within motorsport for many years and Jason Lavender, Business Development Manager of Motorsport and Classic at Millers Oils, is perfectly placed to discuss the industry and what the future holds.
What are your thoughts on the need for the motorsport industry to continue to attract skilled talent and graduates?
Motorsport has traditionally been a platform on which vehicle manufacturers introduce next-generation technologies so it is crucial to continue attracting new talent. The key to is to inspire innovation and R&D; the industry must continue developing fresh ideas and new technologies to keep people interested.
How successful was Autosport International 2014 for Millers Oils?
The Millers Oils brand is continuously growing and Autosport International helps to get the name to a wider audience. The 2014 show enabled us to build relationships with existing customers and present the innovative products that were developed over the course of the year.
Autosport International is celebrating its 25th anniversary in January 2015, what has been the most significant anniversary for Millers Oils so far?
In 2012 we celebrated our 125th anniversary and since then we have launched some of our most advanced and innovative products including our Nanodrive® range, which reduces friction without compromising film strength, reducing power loss and improving fuel consumption, available power and torque. In 2012 we also won the Queen’s Award for Enterprise and the MIA award for Innovation, making this anniversary particularly special for us.
Since the inception of Autosport International, the motorsport industry has changed considerably, what one element do you feel will change most over the next 25 years?
We feel that over the next 25 years the industry will see an increasing expectation for components and lubricants to work harder for longer, placing added pressure on suppliers to develop advanced technologies. Motorsport will also continue to adopt low carbon and renewable energy technologies at a growing rate, requiring suppliers to adapt to this and offer solutions quickly.
With regards to engine performance, what do you feel has been the biggest technological advancement within the motorsport industry over the past few years?
The move towards combining hybrids and turbochargers in motorsport has introduced additional heat and transmission issues. With hybrid transmissions there is a huge level of torque involved, which increases the stress placed on the gearbox. Lubricants are required to work harder to address cooling issues and reduce gearbox component wear.
What can we expect from Millers Oils at Autosport International 2015?
We are hoping to launch our innovative Flowcontrol® bottle into our popular motorsport range, allowing teams to top-up engine oils straight from the bottle with a reduced risk of spillage or contamination. We will also be announcing some new and very exciting technical partnerships.
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