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Brochure
BE PART OF THE LARGEST ENGINEERING AND MOTORSPORT EVENT IN EUROPE
Autosport International has been established as Europe’s largest dedicated motorsport exhibition for over 30 years. The show takes place over two trade days followed by two busy weekend public days; and this pre-season networking event covers all areas of motorsport, both professional as well as grassroots, from karting right up to F1.
The show provides a specifically tailored offering with a number of dedicated areas to suit your business category which includes: Autosport Engineering, Trade & Technical, National & Club Motorsport and Performance & Tuning Car Show.
The main halls also host features including the Autosport Stage, EV Pavilion, International Business Lounge and the Autosport Business Forum.
Autosport International provides the perfect platform to engage with 30,000 industry trade buyers and decision makers; as well as giving your business an opportunity to communicate directly with more than 60,000 passionate motorsport fans.
"Motorsport is a mature business cluster, which is number one in the world. The jewel in the crown of British Engineering”
Michael Porter, Founder of monitor Deloitte & Harvard business school professor
Reasons to exhibit
Place your brand at the beating heart of Europe’s largest motorsport and engineering show. More than 600 industry brands come together for the show each year to display the latest innovations and technologies on a global stage. As an exhibitor, expose your brand to 90,000 focused visitors and customers while presenting the future of your industry to the public and fellow trade professionals.
- 60% of trade visitors attend Autosport International looking for new products and services
- 59% To keep up with what is happening in Motorsport
- 64% Attendees have sole or joint purchasing responsibility
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89% of our exhibitors agree that Autosport International is a must attend event
- 600 Trade and Consumer exhibitors
- 83% spend over 6 hours at the show
- 87% of business directors agree it is easier to communicate face to face than on the phone or email
- 77% of exhibitors likely to exhibit every year at Autosport International.
PRODUCT CATEGORIES
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RACE ENGINES AND COMPONENTS
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TRANSMISSION PARTS AND GEARBOXES
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FLUIDS AND FUELING SYSTEMS
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HIGH-PERFORMANCE RACE CAR MATERIALS, BODY PARTS AND 3D PRINTING TECHNOLOGIES
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EXHAUST SYSTEMS
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FABRICATION AND CHASSIS MANAGEMENT TECH
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FIRE EXTINGUISHERS AND SAFETY DEVICES
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SUSPENSION AND ALIGNMENT SOLUTIONS
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BRAKES, WHEELS, TYRES AND ACCESSORIES
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IN-CAR EQUIPMENT, SEATS, HARNESSES, DISPLAY AND TIMING
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BATTERY AND ELECTRONIC MANAGEMENT
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EV AND E-POWERTRAINS MANAGEMENT
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GARAGE AND PITLANE EQUIPMENT
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STORAGE AND TRANSPORTATION
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OEM MANUFACTURERS
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EDUCATION & RECRUITMENT
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STYLING & ACCESSORIES
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TOOLS, CABINETS & EQUIPMENT
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RACING & PERFORMANCE
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RACEWEAR, HELMETS AND TEAM CLOTHING
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MEMORABILIA
Three distinct audiences. trade, pro consumer and consumer with one thing in common: Purchasing power.
Put your technology in front of a knowledgeable, qualified audience of trade buyers to kickstart your 2023 sales season.
From the F1 fan buying merchandise to the aspiring driver purchasing a race car, this is Europe’s motorsport marketplace.
SHOW FLOOR PLAN
SHOW AREAS & FEATURES
Within the show’s main halls are strategically located features and visitor destinations, such as the popular
Autosport Stage to the International Business Lounge. So you can be amongst new and existing customers, the show offers several dedicated areas to suit your business which includes:
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AUTOSPORT ENGINEERING
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EXHIBITOR & INTERNATIONAL BUSINESS LOUNGE
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TRADE AND TECHNICAL AREA
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HISTORIC MOTORSPORT
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ELECTRIC VEHICLE PAVILION
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CLUB AND NATIONAL MOTORSPORT
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CAREERS & EDUCATION
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TRADE & TECHNICAL
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PRODUCT SHOWCASE AWARDS
AUTOSPORT INTERNATIONAL | HALLS 1, 2, 3 & 3a
Autosport International showcases the variety and exhilaration of the motorsport industry. The show gives brands a unique opportunity to exhibit to 90,000 visitors from 60 countries. Feel the buzz of Autosport International at Birmingham’s NEC from 12 - 15 January 2023.
From grassroots and karting to Formula 1, this is the event for all things motorsport in one location across two trade-only days (Thurs/Fri) and two public days (Sat/Sun).
AUTOSPORT ENGINEERING | HALL 3 (Thursday & Friday - TRADE ONLY)
The Autosport Engineering hall is the flagship, trade-exclusive engineering event of the year. Offering an unparalleled opportunity to exhibit, network and do business with some of the industry’s finest brands on an international platform. Expect to find the leading suppliers showcasing their latest technologies and key decision makers looking for businesses to work with.
Network with 30,000 industry professionals during two trade-only days, and connect with more than 600 motorsport and automotive brands.
PERFORMANCE & TUNING | HALL 4
Love power on the road as well as on track? The Performance & Tuning Car Show brings together the very best road and tuning cars, components, styling and technology. Since its inception in 2008, the show has featured a range of some of the most powerful, exotic and jaw-dropping vehicles anywhere in the world.
Featuring displays of the very best performance cars, this really is the show for anyone with an interest with tuning, styling and speed.
LIVE ACTION ARENA | HALL 5
Witness the greatest indoor spectacle in motorsport
Feel the speed and power as Birmingham’s NEC is once again alive with the sound of horsepower.
Whether you’ve been watching motorsport for decades or new to the scene, the Live Action Arena never fails to serve up spectacular motorsport action and leave a lasting impression. Described as ‘petrolhead heaven’, witness the spectacle as it returns in 2023 with a reinvigorated format to make the experience even more impactful.
Get up close and personal with an array of incredible vehicles from across the motorsport spectrum. See world-class drivers, riders, and very special guests take to the stage to thrill a 5,000-strong arena.
HALLS 1, 2, 3 & 3a
Located in halls 1, 2, 3 and 3a - this is the hub of the show for all four days (Thursday and Friday are trade-only). Attracting racing enthusiasts, race license holders, industry CEOs, drivers, families and some of the most famous faces in racing!
Join major exhibitors from all sectors of motorsport, including trade, technology, engineering, national motorsport, gaming, car clubs, car manufacturer displays and motorsport merchandise.
Features include the Autosport Stage, F1 in Schools UK Finals, Top Tuned Car feature, Motorsport Games Zone, EV feature and much more to be announced.
EXHIBITION STAND RATES
Space Only - £350 per square metre
Shell Scheme - £375 per square metre
Merchandisers, Careers and National Motorsport clubs can apply for additional rates.
HALL 3 - 2 DAYS THURSDAY & FRIDAY
The technology and innovation hub of the show, Autosport Engineering is the flagship, exclusively trade, industry event of the year.
With 85% of attendees being key-decision makers, it offers an unparalleled opportunity to exhibit, showcase and network to an international audience – it’s the best time of the year to reach influential leaders from across the industry.
Network with 30,000 industry professionals and connect with more than 600 motorsport and automotive brands.
EXHIBITION STAND RATES
Space Only - £350 per square metre
Shell Scheme - £425*per square metre (Turnkey Package)
PERFORMANCE & TUNING CAR SHOW
HALL 4
The desire for personalisation and customisation means that Europe’s tuning industry deserves an international show. The dedicated Performance & Tuning Car Show in Hall 4 attracts some of the biggest names in the industry and allows drivers to bring their next project car vision to life.
Hundreds of tuned cars roared into the NEC in 2020, meaning Birmingham reverberated to the thunder of over 200,000 horsepower. All owned by passionate car lovers, ready to shop with leading brands.
EXHIBITION STAND RATES
Space Only - £350 per square metre
Shell Scheme - £375 per square metre
LIVE ACTION ARENA
HALL 5
Feel the speed and power as Birmingham’s NEC is once again alive with the sound of horsepower.
Whether you’ve been watching motorsport for decades or new to the scene, the Live Action Arena never fails to serve up spectacular motorsport action and leave a lasting impression. Described as ‘petrolhead heaven’, witness the spectacle as it returns in 2023 with a reinvigorated format to make the experience even more impactful.
Get up close and personal with an array of incredible vehicles from across the motorsport spectrum. See world-class drivers, riders, and very special guests take to the stage to thrill a 5,000-strong arena.
SPONSORSHIP
Sponsorship opportunities available including full arena naming rights and VIP hospitality.
SPONSORSHIP & BRANDING OPPORTUNITIES
"Tailor made opportunities to suit all budgets, speak to your account manager to learn about what we can offer to enhance your brand profile at the event. Prices on application.
Exclusive Headline Sponsor POA
Put your brand front and centre at Autosport International. This sponsorship package ensures maximum exposure throughout the show. Your logo will
be displayed at the top of the Autosport International website homepage, alongside all show branding and literature, including conference room holding slides, Show Guide front cover and on all branding material. Exclusive VIP and celebrity access can be part of the package
Autosport Engineering Sponsor £34,995
As the flagship industry engineering show, accelerate your involvement by coming on board as a title sponsor. This package includes tailoring the name of the show to fit your brand requirements. The Engineering Show is a trade-exclusive event taking place on the Thursday and Friday of the show, meaning you’ll be visible to decision makers from across the motorsport and automotive engineering sectors.
Business Lounge Sponsor & APP Sponsor POA
The Autosport International Business Lounge is where the motorsport industry connects. This sponsorship option gives you exposure to decision-makers from across the motorsport and automotive industry. As a title sponsor to the lounge, you can host networking events during the show and be at the heart of the business discussions.As a fully-fledged hybrid event, the digital side of Autosport International has never been more important and popular. The app features all the guest interviews, offers show information and much more. Get exposed to more than 30,000 visitors who will use the app to arrange meetings, and view workshops and conferences. As a sponsor, you will also benefit from the app’s lead generation scanning facility.
LIVE Action Arena £74,995
Autosport International’s LIVE Action Arena is where excitement reaches a fever pitch. Link your brand with the most explosive indoor motorsport show and be seen by more than 90,000 guests across four days as both new and old fans have their imaginations captured. The show welcomes some of the world’s best drivers, riders and stunt artists to perform and race in front of thousands of fans.
Visitor Bag Sponsor £15,995 + Cost
With so much given away at Autosport each year, visitor bags are life savers for those wanting to take their favourite exhibitors’ information home with them. With a Visitor Bag Sponsorship, every show bag will feature your branding and can include a few items such as a gift or literature on your products and services.
Trade Registration & Ticket Sponsor £45,995
The first thing visitors experience when they arrive at the show is the registration desk where they are welcomed by the friendly and experienced NEC staff. This means it is one of the first visual points of the event. All of our 90,000 visitors will be given an entry ticket, and your branding will be displayed clearly with your literature for all to see.
Conference Sessions Starting from £9,995
Our conferences and workshops are where new ideas and experiences are shared. Amplify your brand’s voice on the conference stage in front of 150 visitors every session over the two days. The conference will also change its name to the sponsor’s and place it in the show preview and all signage.
Additional opportunities available from £1,000, prices on application.
BOOST YOUR BUSINESS
All Autosport International exhibitors gain access to the dedicated PR team. With an 8 month marketing campaign, we promote our latest exhibitors across all our social and digital platforms.
Exhibitors gain access to a dedicated Marketing Manual giving you the tools to promote your
ASI presence through our marketing channels.
- 741 MEDIA ACCREDITED
- 971 PUBLISHED PRESS
- £3.4 M MEDIA VALUE
MARKETING OPORTUNITIES
To guarantee your stand receives as much footflow and lead generation, our dedicated Marketing & PR team is on hand to help.
In addition to the free marketing you receive as part of being an exhibitor, there are other marketing opportunities to enhance your brand and ROI.
Please help us promote you. Here are a few ideas we can jointly promote across our media channels to give you the best brand activation:
- Competitions and giveaways
- Product Launches or special guests on your stand
- Talks and live demonstrations at specific times
- Celebrations, anniversaries or achievements
- A company professional press release
- Speaker opportunities
The Exhibitions team will be able to put you in touch with a dedicated marketing contact to assist with ensuring your brand receives as much exposure as possible.
CONTACTS
ANNA WALES
commercial Manager
BEN WHIBLEY
Director of Events
HARVEY FALSHAW
Sales Executive
CRAIG JELLEY
Partnership Development Director
