The aim of MFD has always been to provide a bespoke and personalised service with attention to detail of the utmost importance. An acutely tuned understanding of graphics and commercial art, with many years of experience painting helmets, has given me a unique insight into what makes a helmet design work better. Many people fail to understand that a good design only needs to be a simple, bold and stylish statement to work efficiently. It is also essential to choose styles and colours that suit both the wearer and the category of racing they compete in. Unnecessary complexity will only make it harder to establish the helmet as a visual logo for the driver. A great design becomes a 3D business card for the wearer that can live forever !