Performance Racing Industry
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The monthly business magazine, PERFORMANCE RACING INDUSTRY, is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PERFORMANCE RACING INDUSTRY has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and much, much more. With issues between 130 and 380+ pages, it is the most closely read magazine inside racing. Strictly for the racing trade, PRI connects manufacturers of racing products and technology with the all-important distribution pipeline of racing retailers, race engine builders, race car builders and warehouse distributors, in addition to thousands of professional race teams. More than 451,000 people compete each year in auto races held at over 1,300 race tracks across the United States! They’ll spend whatever it takes to reach victory lane. Just as important, the brand names established in auto racing get the all-important, word-of-mouth buzz in automotive performance circles. Click here for more market demographics. According to a Readex Research study of PRI readers, 95% of PRI readers authorize or affect the purchase of racing products for their companies. On average, they spend over an hour with each issue, return to it again and again in the course of a month, then save it for future reference. The three biggest business days in racing are the show dates for the PERFORMANCE RACING INDUSTRY TRADE SHOW, which annually attracts 48,000 members of the racing industry from 72 countries. With over 1,200 companies exhibiting in 3,000 booths, it is the world’s largest auto racing trade show—gateway to the worldwide racing marketplace. The three-day trade show provides a professional business atmosphere where racing retailers, race engine builders, race car fabricators, race engineers and WDs can conduct business face to face with suppliers, preview next year’s hottest new racing products, make buying decisions, and have new lines in inventory for the start of the next racing season. PERFORMANCE RACING INDUSTRY is the hub of this huge, wildly active market! PERFORMANCE RACING INDUSTRY was purchased by SEMA in 2012. "Steve Lewis launched the PRI concept a quarter-of-a-century ago, as an organization totally dedicated solely to the racing industry," said John Kilroy, vice president/general manager of PRI. "It was Steve’s dream that PRI continue to serve the racing community, and to ‘nest’ PRI with an organization that clearly understands PRI’s heritage and the role we play in how the racing industry conducts business. We were pleased to have found that strategic partner in SEMA." PERFORMANCE RACING INDUSTRY means business!!!

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27081, Aliso, Creek Road, Suite 150