Peugeot Sport UK - Press and PR
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With its major inventions and its myriad of successes, Peugeot has written some of the finest pages of automotive history. And with new challenges for the 21st century, the Peugeot adventure continues. Armand Peugeot showcased the first Peugeot-branded automotive vehicle at the World Fair in Paris: a steam-driven (non-commercialised) 3-wheeler. The vehicle was designed hand-in-hand with renowned engineer Léon Serpollet. The Peugeot 203 was the first car produced after the Second World War. It was also the first unibody model with a hemispherical-shaped cylinder head and V-shaped valves. The 203 was the first Peugeot to be manufactured at over half a million units. Unlike its redecessors, the Pininfarina-designed Peugeot 404 embraced angular lines. The increase in this model's glazed surfaces reflected the modernisation and elegance of the cars that would be produced throughout the 1960's and contrasts greatly with the earlier 1950s models. In 1961, the 404 was equipped with the first direct-injection engine. Named 'European Car of the Year' in 1969, the Peugeot 504 was (and still is) Peugeot’s longest-produced commercialised model (3,700,000 examples rolled out until it ceased production in 2006). Intended for a middle-class clientele, it also ranked No.1 in Africa and South America thanks to its stability and endurance. Advertsied with the slogan ’All of Peugeot in 3.58m‘, the Peugeot 104 was introduced as the world’s shortest four-door saloon at that time. The 604 was Peugeot’s first 6-cylinder saloon since the 601. As a result of its style and its stature, the Peugeot 604 was adopted by the most senior government officials throughout Europe. The first turbo diesel engine commercialised in Europe was also integrated into the 604. The now iconic Peugeot 205 became a lifesaving success for Peugeot - the 'magic number'. It also became a double world rally champion and won two Paris-Dakar races. The 205 went on to become the best-selling car in France of all-time and was also the most-exported French car ever. Following a successful launch in 1987, for the second time in its history, Peugeot won the 'European Car of the Year' in 1988 with the 405, its new family car. Its timeless design by Pininfarina made it a collector's dream. The Peugeot 406 coupé also went on to become the first coupé built with a Diesel engine (2001). The Peugeot 206 was another best-seller for the brand and even became a triple world rally champion. Its CC version (launched in 2000) relaunched the 'transformable coupés', first introduced by Peugeot in 1934, with an automatic retractable canvas roof. After a successful launch in late 2016, the all-new Peugeot 3008 SUV was praised for its style, interior design and outstanding features and was voted 'Car of the Year 2017' by a jury of 58 European journalists. It is the first award-winning SUV since the creation of the trophy in 1964 and the fifth Peugeot to win Car of the Year after the Peugeot 308 in 2014, Peugeot 307 in 2002, Peugeot 405 in 1988 and the Peugeot 504 in 1969.

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Peugeot Sport, Gate 5, Humber Road



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