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We are one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services. To shape this change from a leading position, we will strengthen our global core business further as a basis for the successful implementation of new business models centred around the CASE topics. At Daimler, CASE stands for the four major trends connectivity (Connected), autonomous driving (Autonomous), flexible use (Shared & Services) and electric drive systems (Electric). Each of these topics has the potential to turn our industry upside down. However, the real revolution lies in combining them. That is what we are working on. Our claim is set: As the inventor of the automobile, we strive to be a leader in its re-invention as well. That is why we are also refining our corporate culture to become even faster, more flexible and more innovative. Our actions are therefore based on three strategic pillars. We want: 1. To grow profitably worldwide in our core business. 2. To lead with our vehicles and business models centred around the CASE topics. 3. To reflect the variety, agility and requirements of our business environment with our corporate culture.

More info: www.daimler.com

Daimler AG


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