22 Feb 2021
Formula 1 to discuss #WeRaceAsOne initiative in headline slot at Autosport International Connect
- Formula 1 to discuss #WeRaceAsOne initiative at ASI Connect
- Headline discussion with Director of Strategy and Business Development
- Virtual ASI Connect show to take place on 10-11 March
Gangakumaran’s discussion during Autosport International (ASI) Connect will be one of the many highlights of the two-day virtual trade show on 10-11 March. In an exclusive discussion, he will explain the steps and initiatives that Formula 1 is taking to keep the pinnacle of motorsport relevant, progressive and sustainable.
The important #WeRaceAsOne initiative was a major part of the 2020 Formula 1 season, and Gangakumaran will provide further insight on how the programme has developed during his session at ASI Connect. This year, #WeRaceAsOne has been adopted as the official Environment, Social and Corporate Governance (ESG) policy for Formula 1, shifting to three key pillars: Sustainability, Diversity and Inclusion, and Community.
ASI Connect will provide Gangakumaran, who directs sustainability policies at Formula 1 through his role leading the sport’s Strategy and Business Development department, a platform to explain and share the expanded #WeRaceAsOne commitment, as well as other aspects of the sustainability strategy previously announced by Formula 1.
These include a commitment to next-generation engines and sustainable fuels, an internship programme and funding for scholarships, and breaking down barriers that prevent inclusivity at all levels of the sport - including support of the W Series.
Further to Gangakumaran’s representation of Formula 1, these and similar questions will be asked of all levels of motorsport throughout ASI Connect’s packed two-day schedule. A host of key speakers from a wide range of motorsport backgrounds will take part in panel discussions to address wide-ranging questions about the future of the sport.
Gangakumaran previously spoke at Autosport International 2020 (pictured above) and took part in Motorsport Network's #ThinkingForward discussions late last year about the hybrid strategy of Formula 1.
Mandy Cox, Operations Director, Autosport International: “We’re delighted to welcome Yath Gangakumaran and Formula 1 back to discuss their exciting and important future strategies. Yath spoke at Autosport International in 2020 and we’re grateful for his continued involvement into this year’s virtual ASI Connect event.”
About ASI Connect
The online-only event will take place on 10-11 March 2021. Invitations have been sent to thousands of high-level, industry leaders who normally attend the live Autosport International show, giving them the opportunity to network with virtual exhibitors, participate in debates on the future of the sport and share knowledge at speeches and panel discussions during the two-day event. The ‘virtual attendees’ will be able book appointments and build relationships through the bespoke ASI Connect mobile and desktop app.
Attendees will also receive a six-month Autosport+ subscription when they register.
Exhibitors can book their virtual stand at ASI Connect and discuss sponsorship opportunities with our sales team by contacting email@example.com or through our website. Trade registration is now open.