Show Features

Trade Features

The exclusive 'trade-only' registrants have sole access to the show throughout Thursday and Friday. This offers registrants the opportunity to network with fellow professionals and motorsport colleagues.

Public Features

Taking place throughout Saturday and Sunday, available to motorsport fans and their families, visitors are able to see racing celebrities take to the stage to discuss and share their career highlights, watch professional drivers in the Live Action Arena, as well as walk around the exhibition hall and see the industry's most iconic cars.

TRADE FEATURES

Motorsport Leaders Business Forum

The COVID-19 pandemic forced every business to reassess goals and strategies, and motorsport is no exception. Our industry showed incredible proactivity and agility to deliver entertainment in a compressed 2020 season whilst also supporting the fight against the virus by applying cutting edge technology and processes to those in need.

It’s a fascinating time for motorsport, with new championships, new power sources, the rise of esports and the opportunity to make motorsport relevant in a highly-connected world where car manufacturers talk as much about mobility solutions as the passion of driving.

The Motorsport Leaders Business Forum brings together the most influential leaders from across motorsport for knowledge-sharing, networking and high-level talks. Delving deep into some of the most pressing issues facing racing today, we'll be working together to define the future of the sport.

Autosport Engineering

Discover the latest engineering innovations and connect with the most inventive minds in motorsport by networking with partners who can help your business or team grow to the next level.

Autosport Engineering, with an exclusive trade-focused zone, allows you to network with more than 30,000 industry professionals, discover over 600 motorsport and automotive brands, and arrange meetings with key decision makers from over 60 countries.*

The Product Showcase Awards are the Oscars of motorsport engineering, providing an opportunity to put your latest innovations in front of the global racing media and customers.

*2019 show visitor data

Virtual Networking

For over 30 years, Autosport International has been the world’s meeting place for industry professionals. In 2021, we launch ASI Connect. This virtual networking event will become a regular complement to the main show and will emphasise the ‘International’ aspect of the ASI family of events. Bringing together more than 15,000 industry professionals from around the world for two focused days of networking, forums and debates, ASI Connect brings Autosport International into your workplace or home on 10-11 March 2021. For virtual exhibitors, the ASI Connect networking opportunities and sales lead generation continue year-round, offering a professional reach and ROI that will set a new standard for motorsport industry online events.

Autosport Business Forum

The most recent edition of the show introduced the inaugural Autosport Business Forum. This will grow to be the leading thinktank for motorsport professionals and a high-profile platform to discuss industry trends and shape the next generation of the sport.

In the first edition, a panel of industry thought leaders discussed how 70 years of Formula 1’s technological advances have pushed the industry to be what it is today, how present day racing technology plays a part in our everyday lives and how innovative minds shape the future of motorsport.

PUBLIC FEATURES

Live Action Arena

International Live Action Arena turns the NEC into a high-octane indoor race track with a fast-paced all-action show. Every year it provides one of the highlights of the show, seating 5000 racing fans in petrolhead heaven. It’s an intense 60 minutes of thrilling entertainment that offers an unrivalled variety of racing action, driving demonstrations, record-breaking stunts and celebrity appearances.

Recent shows have featured Sky Sports F1 lead commentator David Croft and vlogger Miss Emma Walsh hosting stunt driving, F1 stock car demonstrations, freestyle motocross riders and appearances from some of the world’s most famous race and rally drivers.

All Saturday and Sunday tickets include seats inside the Live Action Arena.

The Performance & Tuning Car Show

The desire for personalisation and customisation means that Europe’s tuning industry deserves an international show. The dedicated Performance & Tuning Car Show hall attracts some of the biggest names in the industry and allows drivers to bring their next project car vision to life.

Five hundred tuned cars roared into the NEC in 2020, meaning Birmingham reverberated to the thunder of over 200,000 horsepower. Since its inception in 2008, the show has featured an extensive range of exhibitors from performance experts such as suspension and brake manufacturers to the wildest styling customisers. It truly is the show that lets your imagination run wild.

Celebrity Drivers

Whether you are a fan of rallying, Formula 1, touring car or endurance racing, the Autosport International show is the place to meet your favourite drivers. Whether you want a selfie, an autograph or to ask a question to a legend there’s no other event that brings together key figures from all reaches of the sport.

BTCC Feature

Britain’s biggest motorsport championship, the Kwik Fit British Touring Car Championship, is always one of the most popular displays at Autosport International.

The BTCC feature is the perfect place for fans to get up close to the show’s star drivers and to catch a first glimpse of the cars set to compete in the exciting upcoming season. In past years, brands like Vauxhall, BMW, Toyota and Honda have unveiled their cars at the show.

Fans have been able to get up close and personal with champions such as Colin Turkington, Jason Plato, Andrew Jordan, Ash Sutton and Matt Neal at recent editions of Autosport International

Motorsport Games

Motorsport Games is Autosport International’s sister company and is at the forefront of interactive virtual racing. It is the destination for the promoters of NASCAR and the 24 Hours of Le Mans to host their virtual esports events.

At the last show, Motorsport Games showcased professional esports events on the live stage, while simultaneously live streaming online. Teams of three battled it out in a two-hour endurance race to win a golden ticket to the Le Mans Esports Series Super Final in the Pro Teams category.

The Motorsport Games arena is now one of the most exciting areas of the show, immersing fans in esports events from endurance races to rallying and allowing show visitors to compete against the stars of the sport.

Autosport Stage

At the heart of Autosport International is the star-studded Autosport Stage. Over four days, the most famous personalities in the motorsport world are interviewed on the stage. Highlights of the 2020 show included F1 rivals Charles Leclerc and Lando Norris appearing alongside heroes from previous eras such as Ari Vatanen, Johnny Herbert and David Coulthard.

The Autosport Stage gives visitors the unique opportunity to come face-to-face with the stars as they reveal their plans for the coming season.

F1 Feature

A Formula 1 gridwalk is a money-can’t-buy experience at Grands Prix around the world, but at Autosport International, fans can get up close and personal with some of the world’s fastest and most technologically advanced cars. In 2020, every team on the Formula 1 grid supplied a car for fans to explore at the show’s F1 display, which is organised in conjunction with GP Racing magazine.

Revving Red Carpet

The 2020 show featured our first ever ‘Revving Red Carpet’. Petrolheads from across the UK entered their pride and joy to be judged by a celebrity and specialist panel.

Pembrokeshire-based performance and tuning enthusiast Matthew Merrick won the Revving Red Carpet with his Mini JCW.

A public vote across the Performance & Tuning Car Show social media channels decided the top five modified vehicles that featured on the red carpet. There are plans to expand this to truly make it a shootout to find Europe’s top tuned car.

Show Features

Show Features

Trade Features

Public Features

TRADE FEATURES

Motorsport Leaders Business Forum

Autosport Engineering

Virtual Networking

Autosport Business Forum

PUBLIC FEATURES

Live Action Arena

The Performance & Tuning Car Show

Celebrity Drivers

BTCC Feature

Motorsport Games

Autosport Stage

F1 Feature

Revving Red Carpet

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